Art Direction
Research & Ideation
Brand Strategy
Music direction

The promotion and launch of the Fall 2018 Alain Mikli collection. Our focus was to Introduce, acquire and inspire a younger audience segment in order to keep Alain Mikli relevant in the avant garde and contemporary optical industry.

The Alain Mikli Fall/Winter 2018 campaign ‘Rebelle, Rebelle’ draws inspiration from the creative fluidity of the late 1970’s and 1980’s. Influenced by the playful and provocative photography of Antonio Lopez, whose photographic and illustrative work dominated the era. The campaign set design was styled as an 80’s industrial artist loft. Imagining a creative couple living in Berlin at a time when Berlin was having a surge in creativity due to the fall of the wall, the like s of David Bowie and Iggy Pop we’re channeling this creative energy in the 80s. It was this energy and style we translated into a contemporary campaign for Alain Mikli.