Art Direction
Brand Strategy
Post Production

Working with DIFF eyewear and Hearst media we created a launch campaign for Mens Health and Womens Health magazine readers collection. Our challenge was to create a clean and active inspired photoshoot which would look at home in the Mens & Womens health brand space. The campaign which targeted a younger millenial demographic looking for affordable and stylish readers, a some what underserved category in the eyewear market space.