Research & Ideation
Product Design & Development
Art Direction
Star Wars x DIFF 2.0 aims to entice Star Wars fans and shoppers alike through striking designs that pay homage to the Star Wars universe. We also hope to increase brand awareness within the realm of fashion, gaming, and entertainment. While shopping for Star Wars x DIFF, there goal was to educate consumers on what sets DIFF apart, with there use of high-quality materials, affordable price points, and there charitable focus.
Art direction for Lifestyle product shots used in promoting the campaign launch
Art direction for Lifestyle product shots used in promoting the campaign launch. Specifically for the Darth Vaders frame we placed them on a reflective surface in reference to the shiny body armor of our protagonist. We added some smoke to give the image atmosphere and some foreboding references scene’s in which Darth Vader appears from his rejuvenation chamber surrounded by gases and smoke.
Social media posts exploring the unique attributes of each frame and it’s relevance to the Character the frames were based upon.
Art direction for Lifestyle product shots used in promoting the campaign launch. We created vignettes that echoed the Character and gave a sense it was placed in the Star Wars universe.
Launch stories utilizing the lifestyle product images for Instagram